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Responsible Marketing

Vodafone Responsible Marketing Guidelines

In 2004 the Vodafone Group prepared a manual containing responsible marketing guidelines, which was updated in June 2012. The aim of those guidelines was to set advertising, promotion and responsible marketing standards so that Vodafone’s marketing materials were legal, proper, fair, sincere and truthful, and respected people’s differences in terms of age, gender, sex, religion and physical or intellectual abilities. For example we are seeking to:

  • develop and distribute innovative products and services to better meet our customers needs, offering them the maximum possible value in communication  
  • communicate without hidden charges, aiming to provide transparent information to our customers
  • communicate simply and clearly, aiming to provide understanding of our messages from all the consumers.